The story of Foto-und-Kind

Our roots lie in the parents' initiative 'Photo & Child for Better Pictures'. And that happened:

One day we picked up our daughter Lilli from kindergarten. She was in tears. Because on this day came the pictures that a photographer had made a few weeks earlier by the children. Lilli is certainly not vain, but her appearance is also very important to little girls. When she saw the photos, she was devastated.

From the so pretty and fun-loving girl was not visible in the photos. A tragedy. We bought the pictures anyway, because you want to have a memory of the kindergarten later. Nevertheless, we were very annoyed because the pictures were not exactly cheap.

The next shock came for us when we sent some pictures to Grandma. Prompt came a call, who was the sad looking girl in the photos. Well, grandma had not seen Lilli for a couple of months, but if her own grandma does not recognize her own granddaughter, there's nothing wrong with grandma or the pictures. But everything is right with Grandma - ask Lilli

Then we started to look around in kindergarten. Lo and behold, all the parents we talked to were dissatisfied with the pictures. For the most part, they were bought anyway. There was something wrong about it.

We continued research. An insider told us that there are only two big companies in the industry. These companies never appear on their own, but constantly under changing names. The 'photographers' are usually not at all, but are trained quickly. The business knows only one goal: profit maximization. Quality does not matter.

We said to ourselves: we do not want to fall for such a company again. Again we wanted to spare our daughter Lilli such a disappointment. So we decided to organize the photo shoot next year.

We called a friendly photographer. He has a photo studio and mastered the craft from the bottom up. He could not do that at the price, and the other parents were certainly not ready to pay the price of a studio recording. Because that is about five times a normal school portrait. Therefore, we agreed with the photographer differently: we take care of the organization, the process, the deductions and the collection. He takes good pictures, nothing else. What can I say? The results were fantastic. No comparison to the (also handicraft) bad photos of Lilli. At the beginning we underestimated the work we do with organizing a photo shoot - but what you do not do for your child.

The other parents in the kindergarten were thrilled. Finally great pictures for a reasonable price.

The pictures made the round like wildfire: more and more acquaintances and friends of us wanted to have good pictures of your child. First came inquiries from kindergartens where siblings of children of our kindergarten went. A little later came requests from small schools. Of course we wanted to help and did what we could.

Our little project started to become independent. We received more and more inquiries and in our spare time, this was no longer to cope. So we decided to put the project on a sound footing: our parents' initiative Foto und Kind should act as a professional company.

And since then there is Foto-und-Kind. Even today we commission good photographers throughout Germany and Austria to take good pictures. We will do the rest. We are a bit bigger than we were then, but our customers are thrilled as on the first day. One thing we can say: we want to stay true to our roots in the future and produce great pictures for a reasonable price. Promised.

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Rolf König